To give a definition of the ‘Smart City concept’ we need to take into account looking at the city as a customer. In a few words, the objective is to obtain a synergy between a selected number of suppliers from different fields of business in order to offer the customer – in this explanation, the city – a multiple services’ offer to maximize its operations and aim at delivering the citizen an increase of its way of living.
The city’s government plays a crucial role. This authority needs to succeed in the creation of an open group with a multi-supplier scheme promoting collaborations between different areas of competence in order to be able to tailor the global offer to the DNA of the city.
Demographics tells us that by 2025, the world urban population will reach 4 billion people and will represent 60% of the total population. This implies that more than the half of our population will live in urban areas. Therefore Smart Cities appear more as a matter of urgency even more than as a business opportunity. In our opinion it is both a business opportunity and an emergency to our future.
The Smart city market is a business opportunity evaluated to more than €1.3 trillion by 2025. This represents colossal business and investment opportunities for companies and corporations.
Understanding these facts and identifying the problems that we are facing nowadays helps us move towards a city that is managed by itself, maximising its services and becoming the city itself the answer to its own problems.
We see different areas of improvement regarding Smart Cities and some have a major impact on its success. We can identify the following: ICT, Energy, Infrastructure, Public administration, Security, Healthcare, Transportation and Logistic. We would say then that the main issue is the cooperation between all different suppliers and some questions follow:
All these complications lead us to consider the concept as described first: looking to the city as a customer. This allows us to elaborate a global strategy positioning ourselves by the side of the city and not by the side of the supplier as in our modern society. Today we still consider delivering services to answer to a request but we don't consider that anticipating the need and giving a servicebefore the request is instead a solution.
The Smart City player needs to position itself as a strategic partner to be able to anticipate a need and deliver a solution. We can identify 4 different roles that a Smart City player can take:
The recommendations at this point are several but the priorities should be:
Today we are used to respond to market’s requests, however the development of our civilization, of our technology and know-how should bring us to a change in our way of thinking.
To link this article to a concrete context we would like to take the example of the international event that is held this year in Milan, the Universal Expo 2015.
Milan today is recognised as one the most influent economic capital for business in Italy and in Europe but still today the city is not able to offer a high level of services that a smart city is able to deliver. However, Milan is the business capital of Italy and the country is known for large excellencies‘ suppliers in many domains as Telecom Italia, Finmeccanica Group, Intesa San Paolo, ENI, ENEL, Generali and so on. If we take a look at Expo Milano 2015, many of these companies are also official partners and sponsors and if we consider the exhibition site as a miniature Smart City Concept we can see in this Expo a first test of how a Smart City works and so a question arises inevitably: Milano Smart City’ would be the next challenge for Italy’s future?
The Smart City Project
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